believe that the store ceased to be a distribution channel and became a communication channel. And to deliver the right message, here both designers and brand share and enjoy every journey of the creative process, connecting consistently; consumer, brand and product.
On our chalkboard we trace the beginnings of each design, creating an open dialogue between strategy and creativity, to finally go from the physical to digital.
We believe that each project is unique and should be undertaken differently. We like to get our hands dirty making custom projects, experiencing work materials and never stopping learning, and especially drawing a lot.
We are not good at following trends, we do not have Pinterest and we are not interested in using catalogs. The truth is that we are busier applying an omnichannel vision and a holistic retail design. Adjusting the strategies at all levels of communication, off-line and on-line; and always inspired to create sustainable and socially responsible brands.
WE
JOAQUÍN ACEVEDO
CREATIVE DIRECTOR
Joaquin Acevedo’s career as a retail designer started in Santiago de Chile after finishing his studies in Industrial Design. He has further developed his skills and proved his value on the demanding Australian market when he became part of the team of creative wizards in IdeaWorks, Sydney. He had an opportunity to participate in the award-winning projects for some of the world ‘s retail leaders such as Myer and Rebel.
His natural interest in marketing and inclination to sales drove him to deepen his knowledge of merging strategy with creativity to bring a unique brand experience. Amongst countless training projects made while studying Master of Retail Design at ELISAVA school in Barcelona, one which represents the best his approach is a collaboration with inspiring brand Olow. (During the studies his know-how was put to work while building a new emerging local brand Visionario.)
Currently, Joaquín is Creative Director of Pizarra Studio, retail design and branding studio which he has founded in 2018, aimed at catering clients who want to rebuild their brand identity with the focus on retail design. His goal in the future is to redefine the sector through smart sustainable and socially responsible retail design.
PHILIP OPITZ
PROJECT MANAGER
Master Architect in design of commercial spaces with more than 10 years of experience in projects for companies such as Cencosud Retail in cities such as Temuco, Concepción and Santiago.
JOAQUÍN ACEVEDO
CREATIVE DIRECTOR
Joaquin Acevedo’s career as a retail designer started in Santiago de Chile after finishing his studies in Industrial Design. He has further developed his skills and proved his value on the demanding Australian market when he became part of the team of creative wizards in IdeaWorks, Sydney. He had an opportunity to participate in the award-winning projects for some of the world ‘s retail leaders such as Myer and Rebel.
His natural interest in marketing and inclination to sales drove him to deepen his knowledge of merging strategy with creativity to bring a unique brand experience. Amongst countless training projects made while studying Master of Retail Design at ELISAVA school in Barcelona, one which represents the best his approach is a collaboration with inspiring brand Olow. (During the studies his know-how was put to work while building a new emerging local brand Visionario.)
Currently, Joaquín is Creative Director of Pizarra Studio, retail design and branding studio which he has founded in 2018, aimed at catering clients who want to rebuild their brand identity with the focus on retail design. His goal in the future is to redefine the sector through smart sustainable and socially responsible retail design.
PHILIP OPITZ
PROJECT MANAGER
Master Architect in design of commercial spaces with more than 10 years of experience in projects for companies such as Cencosud Retail in cities such as Temuco, Concepción and Santiago.
JOAQUÍN ACEVEDO
CREATIVE DIRECTOR
Joaquin Acevedo’s career as a retail designer started in Santiago de Chile after finishing his studies in Industrial Design. He has further developed his skills and proved his value on the demanding Australian market when he became part of the team of creative wizards in IdeaWorks, Sydney. He had an opportunity to participate in the award-winning projects for some of the world ‘s retail leaders such as Myer and Rebel.
His natural interest in marketing and inclination to sales drove him to deepen his knowledge of merging strategy with creativity to bring a unique brand experience. Amongst countless training projects made while studying Master of Retail Design at ELISAVA school in Barcelona, one which represents the best his approach is a collaboration with inspiring brand Olow. (During the studies his know-how was put to work while building a new emerging local brand Visionario.)
Currently, Joaquín is Creative Director of Pizarra Studio, retail design and branding studio which he has founded in 2018, aimed at catering clients who want to rebuild their brand identity with the focus on retail design. His goal in the future is to redefine the sector through smart sustainable and socially responsible retail design.
JOAQUÍN ACEVEDO
CREATIVE DIRECTOR
Joaquin Acevedo’s career as a retail designer started in Santiago de Chile after finishing his studies in Industrial Design. He has further developed his skills and proved his value on the demanding Australian market when he became part of the team of creative wizards in IdeaWorks, Sydney. He had an opportunity to participate in the award-winning projects for some of the world ‘s retail leaders such as Myer and Rebel.
His natural interest in marketing and inclination to sales drove him to deepen his knowledge of merging strategy with creativity to bring a unique brand experience. Amongst countless training projects made while studying Master of Retail Design at ELISAVA school in Barcelona, one which represents the best his approach is a collaboration with inspiring brand Olow. (During the studies his know-how was put to work while building a new emerging local brand Visionario.)
Currently, Joaquín is Creative Director of Pizarra Studio, retail design and branding studio which he has founded in 2018, aimed at catering clients who want to rebuild their brand identity with the focus on retail design. His goal in the future is to redefine the sector through smart sustainable and socially responsible retail design.