Today, creating a competitive and highly differentiated retail offering requires more than business acumen. This calls for brands to develop a deep understanding of the parameters of retail, to think and work in terms of communication, graphics, space and the digital world.
THE 5S OF THE HOLISTIC COMMERCIAL SPACE
But there are still many companies that design their stores
with architecture offices that enable commercial spaces
(why not?) but they don't understand communication or retail marketing.
Or with advertising agencies that know about branding
but they have no experience in interior space design.
En Pizarra Studio conceptualizamos, diseñamos y ejecutamos proyectos de espacios comerciales holísticos. A través de a broad understanding in retail marketing, examining and working incardinated the concepts of:
ESTRATEGIA Y CREATIVIDAD · ESPACIO Y COMUNICACIÓN · CIENCIA Y ARTE_cc781905-5cde-3194- bb3b-136bad5cf58d_
ONLINE AND OFFLINE WORLD ECODESIGN AND ENERGY EFFICIENCY
Through the 5S of our store design philosophy, we create a bridge between these concepts.
In this way, we seek to enhance the most important differentiation factor -besides the price- of a product or service: the holistic customer experience, lately also known as the customer journey._cc781905-5cde-3194 -bb3b-136bad5cf58d_
We combine science and art to create sensory experiences.
SENSORIAL
We connect strategy and creativity through physical tangibles.
STRATEGY- IN
We integrate Ecodesign and energy efficiency to everything else.
SUSTAINABLE
We work comprehensively on the concepts of communication and space.
SIGNIFICANT
We reinforce omnichannel through the connection of the online and offline experience.
SOCIAL
5S
HOLI STIC
STORE
DESIGN
Connect a good strategy
with good creativity
CREATIVITY
STRATEGY IN APPLICATION
STRATEGY
We connect strategy and creativity through physical tangibles at the point of sale.
Branding is the process of connecting a good strategy with good creativity. That is why it is essential to understand and work well with the strategic retail plan and the value proposition of each brand. For that, as external designers, we have to work as one more department of the client's company, taking this into account from the beginning of each project.
The first objective of Pizarra Studio is to identify the retail strategy and the consequences for the design of the brand's holistic commercial space:
MARKET
STORE
MUSEUM
Then we focus on integrating the appropriate design strategies for the brand and we carry them to a correct execution in the commercial spaces of the brand:
AUTENTICIDAD · CONTEXTUALIZACIÓN · CURADURÍA ·_cc781905 -5cde-3194-bb3b-136bad5cf58d_ DECONSTRUCTION
EXCLUSIVIDAD · FUSIÓN · GAMIFICACIÓN ·_cc781905 -5cde-3194-bb3b-136bad5cf58d_ NOTICEABILITY PARTICIPATION
POESÍA · PROSUMIDOR · SIMPLICIDAD · STORYTELLING O RELATO · TRADING UP
TRANSFORMATION
Make the store talk
because the client
read all the time
SPACE
SIMPLE BUT SIGNIFICANT STORES
COMMUNICATION
We work comprehensively on the concepts of communication and space so that the store speaks, because the customer reads all the time.
Everything communicates. And decades ago stores stopped being a distribution channel to become a communication channel. But there are still many brands that design their points of sale with architecture offices that enable commercial spaces (why not?) but do not understand communication. Or with advertising agencies that know about branding but have no experience with the space.
At Pizarra Studio we develop a deep understanding of the parameters of retail, thinking and working in an integral way the concepts of communication, graphics, space and the digital world.
Our projects contemplate 1 or 2 essential ideas to achieve a message that, well expressed, creates a direct correlation between a captivating space and customer traffic inside a store. The design of commercial spaces is not about whether it is "beautiful" or "ugly", it is about whether it works or not, being consistent with the objective and challenge posed.
To integrate and execute this communication, we work on merchandising through various points of contact with the client within the commercial space:
FACHADA · VITRINA · LAYOUT TIENDA · SIGNAGE PACKAGING
WEB/DISPOSITIVOS · MEDIOS DE COMUNICACIÓN · EVENTOS/PROMOCIONES
the form follows
the emotion function
ART
SENSORIAL
SHOPPING EXPERIENCE
SCIENCE
We combine science and art to create stimuli that transform sensations into emotions towards the brand.
The form follows the function(crossed out) emotion. We work around art, science and technology to propose and execute immersive shopping experiences that stimulate the senses and turn sensations into emotions and, even better, into feelings towards the brand. In this way, there is an incentive to repeat the purchase of a certain product and an emotional bond is built -not only transactional- between the client, the brand and the product.
We are animals and, despite all our intellectual, cerebral, imaginative and visual capacity, like any other physical creature we need to experience the world through our 5 senses. We are all post-test buyers. We will only believe in something when we have seen, smelled, touched, smelled, tasted or tasted it.
This psychophysiological reaction directs attention and guides purchasing behavior to remind the user that shopping is a sensory experience. Without sensory stimulation there is no pleasure in shopping.
At Pizarra Studio, shopping is a fun experience. And our goal is focused on creating participants more than consumers, integrating people into the store shopping experience through the senses:
VISTA · OÍDO _cc781905-5cde -3194-bb3b-136bad5cf58d_ · OLFATO ·_cc781905 -5cde-3194-bb3b-136bad5cf58d_ GUSTO · TACTO · TIEMPO
design for the
participating consumers
OFFLINE
SOCIAL
BEINGS
ON-LINE
We create spaces for participation and community in store connecting the online and offline world.
We are social beings by nature, and the store is no longer just a point of sale. The store is also a gallery, a cafe, a cinema, a club, a place to play, a hotel or a space to contemplate and meditate. There are no limits. For the same thing, we stopped seeing our clients as consumers and began to see them as citizens. Unlike the citizen, the consumer's means of expression is limited: while citizens can address any aspect of cultural, social and economic life, consumers only find their expression in the market.
For its part - while stores have changed their purpose - technology has become one of the main drivers of that change, and in the short term it has also changed the way we communicate and interact. The way we shop fundamentally changed their mindset around the use of technology. As new technologies become available and shoppers embrace online and mobile environments, retailers are seeking to understand the role that technology and digital media must play in the store._cc781905-5cde-3194-bb3b- 136bad5cf58d_
While online shopping has added convenience and efficiency, it also has its drawbacks. Consumers are once again demanding the personal and intimate experience of the “old-fashioned” store. At the same time, younger generations use technology, smartphones, tablets, and social media as an extension of their physical reality.
How to connect the power of digital retail with the personal feeling of shopping in the store? Technology in retail should not overly complicate the shopping experience. The future of in-store commerce is about designing an interactive experience that engages the senses, promotes the connection between the shopper and the product, and combines the best of analog and digital. And, most importantly, this experience must work for both the buyer and the brands.
EVENTOS · PARTICIPACIÓN · COMUNIDAD ·_cc781905 -5cde-3194-bb3b-136bad5cf58d_ DIGITALIZATION _cc781905-5cde -3194-bb3b-136bad5cf58d_ SOCIAL NETWORKS
REALIDAD AUMENTADA · FILTROS · DISPOSITIVOS MÓVILES/WEB _cc781905-5cde-3194- bb3b-136bad5cf58d_ DATA
IMMERSIVE AND INTERACTIVE DIGITAL EXPERIENCE · SERVICE/APP DESIGN
The sustainability
is "to be and to seem"
EFFICIENCY
SUSTAINABILITY ABOVE EVERYTHING ELSE
ECODESIGN
Ecodesign and energy efficiency integrated into everything else. Sustainability is "being and appearing to be".
There is a behavior that customers expect from brands. Although at Pizarra Studio we focus our efforts on creating points of sale that integrate sustainability into all aspects of the project, we also believe that it is just as important to communicate these practices effectively in the store. In this way, improve customer perception, since sustainability initiatives significantly improve the image of brands and are a competitive advantage to retain and attract customers.
The brands have already begun to implement sustainable practices in their stores, which have not only allowed them to be friendlier to the environment, reducing their environmental impact, but have also managed to reduce operating costs and improve their profitability, demonstrating that these are feasible. financially and do not necessarily imply radical changes in operating models.
The design of the material, economic and psychological environment for the association of the concept of sustainability in the retail process seeks to make brands aware of the need to implement sustainable criteria in the design process in general and in retail in particular, emphasizing the competitive advantages that the construction of a sustainable brand grants and in the incorporation of these criteria in the earliest phases of the design, understood as core content and not as additions or “green wash”.
Throughout this creative and construction process, we seek to familiarize brands with the key concepts of sustainable development, such as environmental impacts and aspects, ecological footprint, energy efficiency, material life cycle, passive and active measures...etc. And make our clients aware of the different systems currently in existence for the evaluation and correction of the environmental impact in production and commercial processes, such as stamps, certifications and labels, in order to give an orientation to the image of an ecological brand; social responsibility and towards the environment. And an economic orientation: energy and material savings, reuse and recycling, and sustainable return on investment.
We work with the objective of developing a sustainable retail project for our clients considering:
ENERGÍA · AGUA · MATERIALES/RESIDUOS AIR QUALITY REMOVAL